Brand Brain
Your voice, audience, positioning, markets, guidelines and visual identity, set once and reused in everything you create. The more accurate it is, the less each draft has to explain.
Founding pilots · by invitation
Your brand’s content, from idea to approved and scheduled.
Amber Loop is your brand’s content workspace. It remembers your brand, helps you create and refine posts for each platform, takes them through approval and onto the calendar, shows you what is trending in your market and what is working — and turns your lives, classes and interviews into clips ready to post.
Nothing is published without your decision.
Amber preserves. Loop learns.
One workspace
Everything your brand’s content needs, in one place.
Each area does one job well — and none of them publishes, spends or decides for you.
Studio
Create and refine content for each platform: brief, copy, a version per network, image and video direction, and everything ready for publishing.
Clips
Give it a long video and get vertical, subtitled clips to decide on, one by one. Ready clips go to Studio in one step.
Approvals and your queue
Everyone sees the work waiting for them; approvers decide, with clear change requests. Nobody is ranked.
Calendar
See whether this week and the weeks ahead are covered against your posting rhythm, what is approved but not yet scheduled, and the status of each scheduled post.
Trends and Inbox
What is trending in your brand’s market, scored for relevance — or marked “Not scored” when it cannot be — and signals turned into a decision about your next piece of content.
Analytics and Performance
Import your platforms’ exports; each post is matched to the content you made in Amber Loop, and you see what the results support and how strongly.
Ads Planner
A testable paid-campaign plan built from your brand: objective, offer, your budget, placements, creative, a script and hook tests. It does not spend money or launch ads.
The path
From an idea or a long video to the calendar, in one place.
Your brand guides every step, and nothing moves on without a person’s decision.
- Brand Brain
- Studio or Clips
- Your decision
- Approval
- Calendar
- Results
Clips
Give it a long video. Get clips ready to post.
Amber Loop is not a video editor. In Clips it is a producer: you do not get tools, you get clips.
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Upload a long video
A live, a class, an interview: someone speaking. From 10 minutes up to 4 hours, horizontal or vertical.
MP4, MOV, WebM or MKV, up to 20 GB. After the upload you can close the app — the work continues.
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Amber Loop finds the moments
It picks the best moments, cuts them vertical and subtitles them. Before it shows you a clip, it checks that the subtitles follow the voice.
Names, numbers and prices that might be wrong are flagged for you to confirm.
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You decide, clip by clip
Ready, Not quite right or Not usable. Every clip shows why it was chosen, so you can decide quickly.
Every decision teaches Amber Loop what you prefer.
Not quite right?
Say what is wrong. It makes a new version.
No cutting by hand, nothing to drag. Pick a direction — or write it in your own words — and get a new version. The previous one is kept.
- Start earlier
- Start later
- End earlier
- End later
- Shorter
- Different framing
- Move subtitles
- Correct a word
- Another moment of this idea
- Other — say it in your own words
For example: “it cuts the explanation before the end”.
The loop
The longer it works with you, the less you have to tell it.
The goal is not for you to spend more time in the app. It is for you to correct less and less.
Your names, spelled right
Before the first video, tell it how your brand, your name and your courses are spelled. Every subtitle then spells them exactly like that.
Preferences you approve
When you keep asking for the same thing, Amber Loop proposes a preference and shows how many times you asked. It only applies after your “Yes” — and you can stop using it whenever you like.
What you approve stays as you approved it
A clip marked Ready is never silently replaced or changed. If you ask for a change, you get a new version and you choose.
Built for calm work
No points, no streaks, no pressure.
The work first, the explanation after
You see the clip or the draft before anything Amber Loop says about it. The reasons are there if you want to read them.
On your phone, tablet or computer
On a phone, reviewing a clip fits one screen, with the decisions under your thumb. On a computer, you have keyboard shortcuts.
Your language, not only English
Subtitles and post text follow the language spoken in the video. The app is available in English, Portuguese, Spanish, French and German.
The workspace is yours
Your brand and your content live in your own workspace, set up for your brand. You decide what goes out.
Founding pilots
We are opening Amber Loop to a small group of brands and creators.
Access is by invitation. You bring real content — a long video, or the posts you are working on — and we go through the first session with you.
- No card and no subscription to start.
- A workspace of your own, for your brand.
- Your content, your decisions: nothing goes out without your approval.
- Any cost after the pilot is agreed with you first.
Message us at @amberloophq with your name, your brand and what you publish.
Questions
Frequently asked questions
Is Amber Loop only for video?
No. It is your brand’s whole content workspace: Brand Brain, Studio, approvals, the calendar, trends, results and the Ads Planner. Clips is one part — usually the quickest to try.
Does Amber Loop publish on its own?
No. Nothing is published without your decision. Amber Loop prepares; you approve and decide what goes on to publishing.
Does Amber Loop run my ads?
No. The Ads Planner makes a testable plan from your brand. It does not spend money, launch ads or change your ad accounts.
Which videos work best for Clips?
One person speaking, or a conversation, with clear sound: sound matters more than image. Horizontal or vertical, from 10 minutes up to 4 hours. MP4, MOV, WebM or MKV, up to 20 GB.
Do I need to know video editing?
No. There is no timeline and no cutting by hand. If a clip is not quite right, you say what to change — start earlier, shorter, move the subtitles — and you get a new version.
What if a subtitle misspells a name?
Choose “Correct a word”. Better still: before the first video, list the names that must always be spelled right, and every subtitle will use them.
Can I delete a video?
Yes, once processing has finished and as long as none of its clips has gone on to publishing: “Delete this video” removes the recording, the transcripts and the clip files. When you upload a video, you confirm that you have the rights to use it.
How much does it cost?
At this stage we work with founding pilots, by invitation, with no card. Any cost after the pilot is agreed with you before it exists.